Cantina La-Vis carries in its name and logo the deep bond with its land and its long-established winemaking tradition.
The Latin word Vis — meaning “strength” — evokes the impetuous flow of the Avisio stream, whose waters descend from the mountains, symbolizing the energy and vitality of this unique corner of Trentino where nature takes center stage.
Here, the stories of men and women entwine across generations, creating a living bridge between past and present.
The roots of La-Vis date back to 1850, when the Cembran family began producing wine within the original building, a structure dating back to the 15th century. The modern winery was officially founded in 1948, when 14 local grape growers came together, united by trust in their land and the belief that its grapes were worthy of becoming exceptional wines.
Over the decades, Cantina La-Vis grew and evolved, strengthened by key sinergies: the merger with the South Tyrolean cooperative of Salorno in 1969, and with Cantina Valle di Cembra s.c.a.r.l. in 2003. These unions brought together expertise, passion, and people — reinforcing and giving new strength to the region’s winemaking identity.